Case Studies - VillageWorks Communications, Inc.

Case Studies

Case Studies

The Client:
Aberro Software Company

The Project:
Launch the company and their product

The Process:
Discovery:
Aberro Software was a start-up company…with a start-up budget. The company needed to communicate their entry into the market. VillageWorks discovered Aberro has a solid commitment to R&D, a commitment that set them apart from the competition. We also found they had an approach to a testing tool that was totally different from the competition and from doing it by hand. This gave us their unique position.
Approach:
During the discovery process we uncovered a simple concept that became the company’s tagline: "Making sure software works". That tagline grew out of their AberroTest, an automation tool that adapts to the behavior of the application being tested. We examined some of the tools aspects, including non-linear testing and self-discovery. In addition, we uncovered some technical challenges, including integrating the lead generation parts of their web site into their SalesForce.com account.
Realization:
To realize our goal, we illustrated the non-linear testing approach of their software in their logo with the boxes. To keep the focus on the R&D information sent automatically to SalesForce.com for sales follow-up.
Evaluation:
Upon launching the company the logo and web site both did their job. Customers quickly understood the Aberro difference, and “got” that the company was R&D based and non-linear. Today the customer base has grown to the point where we are once again back at the Discovery phase. But it’s for the best of all possible reasons – to help position Aberro as a growth company.

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